Google Voice Search Mobile App in London
Google’s Mobile App, with a Voice Search facility, was promoted in London with a huge outdoor advertising campaign featuring phonetic spellings of placenames, services and information queries. The billboards spell out Picadilly Circus, Leicester Square, Covent Garden, Oxford Circus, Marylebone, Taxi Numbers, Latest Scores, Restaurant Reviews, Cinema Times, FTSE 100, Exchange Rates, Ticket Reservations and Travel Updates. The campaign, with thirteen billboards, has won a Gold Outdoor Lion for BBH London at Cannes International Festival of Creativity.
The Google Voice Search Mobile App campaign was developed at BBH London by chief creative officer John Hegarty, executive creative director Nick Gill, creative director Ashidiq Ghazali, art director Matt Finch, copywriter Mark Lewis, planners Jason Gonsalves and Lawrence Kao, account manager Rowena Minhas, Lucy Scott, Tove Svensson, producer Simon Taylor and typographer Rich Kennedy.