Google Russia is encouraging internet users to test out the accuracy of accommodation advertising using Street View. The will put you on the right track with these print ads from BBDO Moscow. Hotel La Famille isn’t likely to let on that there’s a sex shop next door. Who would know that the Alpine Fairy Tale is right next to a power station? And that 3 star Cozy Paradise hotel won’t tell you that the unforgettable views from every window nearly all include a graveyard! “Google Street View. Know Before You Go”.
The Street View campaign was developed at BBDO Moscow, by creative director/art director Adrian Ely, copywriter Daria Artamonova, art director Victor Zerzele, photographer Jonathan May and retoucher James Lucas at Limehouse Creative.