With the worst humanitarian crisis in the world currently unfolding in the Horn of Africa, Threadless, BBH New York and the U.S. Fund for UNICEF have partnered to launch Good Shirts: a unique clothing line with one hundred percent of the purchase price going to the U.S. Fund for UNICEF to support lifesaving relief efforts for children in Somalia, Kenya, Ethiopia and Djibouti.
The Good Shirts collection, available on www.threadless.com/UNICEF, features an innovative pricing structure: each t-shirt costs the exact amount of the urgently needed aid item depicted on the shirt. For instance, the most economical shirt in the line features a foiled mosquito and costs the exact price of three insecticide-treated mosquito nets ($18.57), while the most expensive shirt in the line features a cargo plane to transport aid ($300,000). Other shirts feature measles vaccines ($24.30), deworming tablets ($36.10), high energy biscuits ($49.96), therapeutic food packets ($73.13), therapeutic milk powder ($85.75), basic family water kits ($125.55), a community water pump ($500), an emergency tent ($1,939.96), a 125cc motorbike ($3,064.82) and 100 metric tons of corn soy blend ($75,000). The shirts feature one of a kind designs created by New York City art collective Christine & Justin Gignac.
Illustrators Christine and Justin Gignac talk about the concept behind the campaign. Click on the image below to play the Threadless Good Shirts video in YouTube (HD)