Gold’s Gym in Canada is being promoted as one hot gym, in a new print advertising campaign created by Bleublancrouge agency. There are plenty of good reasons to hit the gym. The print campaign names four: donuts, hamburger, hotdog and fries. Get to the gym and burn the calories off!
Credits
The Gold’s Gym Burning campaign was developed at Bleublancrouge, Montreal, by creative director Gaëtan Namouric, creative Sébastien Deland, client service Anne Gouin, photographer Alain Desjean, and retouchers Claude Lafrance and Gabriel Carbonneau, working with Gold’s Gym marketing manager Justine Berthiaume.
Kinda needs a strap-line or something to explain a burnt doughnut, hot dog or burger.
I thought it looked like an ad for a fast food chain having ancient (stone age) recipes.