Unilever is running The Axe Tower, an interactive experience providing shy Japanese the opportunity to confess their affection. The site, promoted with a television commercial, incorporates Twitter and Mixi identities in a 3D film. Visitors to the site can create their own 3D film as well as watch other professions of love, appearing in the crowd in the experiences of others.
Click on the image below to play the Go to the Axe Tower video in YouTube (HD)
Click on the image below to play the video in YouTube (HD)