Glad Flavour Migration

Glad Cling Wrap is presented as the means to prevent flavour migration in this print advertising campaign from the United Arab Emirates. Designed for the Clorox Company, three print advertisements show cucumber, cake and watermelon with the textures of eggs, salmon and red meat.

Glad Watermelon with Red Meat Flavour


Glad Cucumber with Egg Flavour

Glad Cake with Salmon Flavour

Credits

The Flavour Migration campaign was developed at DDB Dubai by executive creative director Shehzad Yunus, creative director / art director / copywriter / retoucher / designer/ illustrator Firas Medrows, copywriter Swati Sholapurkar, account supervisor Krishnakumar G P, photographer Daryl Patni, and advertiser’s supervisor Claude G Azrak.

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Location United Arab Emirates United Arab Emirates

2 Responses to Glad Flavour Migration

  1. Jessica says:

    This campaign is great. It really demonstrates what the product is doing without having to demo it, which is typically done with products such as this.

  2. Guest says:

    http://www.joelapompe.net/2011/04/20/piece-of-fish-cake-finish-glad-wrap/

    Basically, Euro RSCG Gurgaon India won Dubai Lynx coz that’s what these guys have won for a stolen campaign.

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