Epic Games and Microsoft Studios have released “Dust to Dust”, a 60 second film promoting Gears of War 3, the final chapter of the Xbox 360 Gears of War trilogy due for released on September 20. Dust to Dust uses rich visuals and a haunting soundtrack by Mazzy Star to bring humanity to the third-person shooter game. In this last film, the entire Gears story is honored, providing a look back at the first two installments, while hinting at what’s to come in the final act. Dust to Dust is the follow up to Ashes to Ashes, the first trailer for Gears of War 3.
In Dust to Dust, the viewer watches the world decay in time lapse around the game’s hero, Marcus Fenix, his fellow Gear Dominic Santiago, and the other members of Delta squad, as they move through a war-torn battlefield. Action is shown from an embedded cameraman angle to better convey what Marcus and Dom experience. The most important story moments from each of the Gears of War games are reflected chronologically in the film. Gears fans will recognize key historical markers such as Emergence Day and The Flooding of Jacinto.
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Dust to Dust launched exclusively on Machinima on Thursday, September 1; in cinema on September 2 and has its first broadcast airing on Saturday, September 3 during the Oregon vs. LSU game on ABC. The Brothers to the End campaign also includes print, as well as a digital push developed by AKQA.
The Dust to Dust film was developed at TwoFifteen Mccann by chief creative officer Scott Duchon, associate creative directors Mat Bunnell, Steve Couture, art director Jeremy Diessner, copywriter Nicole Clainos, director of integrated production Tom Wright, agency producers Chris Weldon, Eric Rasco, account director Peter Goldstein, account management supervisor Luke Lamson, account executive Stephanie Scott.
Production, animation, Mocap, editorial and visual effects were produced at Digital Domain by executive vie president Ed Ulbrich, executive producer Tanya Cohen, VFX supervisor Vernon Wilbert, Jr , senior producer Melanie La Rue, producer Chris Fieldhouse , CG supervisor Richard Morton, coordinator William Lemmon , editor Todd Miller , matte painter Zach Christian , motion graphics artist Cody Williams, previs artist Niles Heckman , technical director Derek Crosby, technical director, rigger: Adrian Dimond, digital artists Ryan Apuy , Lee Carlton , Daisuke Nagae , Dave Carlson , David Liu and Desiree Lundsferd , lead animator Rick Glenn , animator Kevin Culhane , animator Scott Kravtiz , lead FX artist Jason Mortimer , FX artists Ken Jones and Adrian Graham , lead Nuke compositor Rafael F. Colón, Nuke compositors Aruna Inversin and Soyoun Lee , Flame artist Jeff Heusser, virtual production supervisor Gary Roberts, Mocap production supervisor Gaby Rios, senior Mocap pipeline engineer Damon Shelton, lab supervisor April Warren, Mocap artists Alia Dong-Stewart , Ronaldo Benaraw and Ryan Beagan , systems admin manager Steve Madonna and production assistant Jenn Grundstad.
Music is “Into Dust” by Mazzy Star.
Sound was designed at Skywalker Sound by supervising sound designer/mixer Randy Thom, re-recording mixer Leff Lefferts, supervising sound editor Mac Smith, sound effects editor Steve Boeddeker, foley artists Sean England, Ronni Brown, foley mixer Tony Eckert and foley recordist Corey Tyler. Sound was mixed at Lime Studios by Joel Waters.