GE Line Dance

GE’s commercial “Line Dance” shows people from around the world doing a line dance across cities, towns and different GE facilities, as they all “get in step” with ecomagination, inspired by the Alan Jackson tune and video, “Good Times”. We see them across cities, towns and lots of different GE facilities, like factories and tech centers. “Technology that provides cleaner air, cleaner water and helps make all of us more energy efficient is something the whole world can get in step with.”

GE Line Dance

Click on the image below to play the Line Dance video.

Line Dance was shot over a period of a month, starting with the GE Engine in Seattle and going on to cover several different states  and several locations around Capetown, South Africa.


The Ellie 2 commercial was developed at BBDO New York by chief creative officer David Lubars, executive creative director/art director Don Schneider, copywriter Kevin Doyle, art director Joel Rodriguez, executive producer Regina Ebel, agency producer Regina Iannuzzi and music producer Rani Vaz.

Filming was shot by Partizan directing collective Traktor with director of photography Chris Soos. Editor was Sherri Marguleies Keenan at Crew Cuts.

Visual effects were produced at Framestore, New York, by VFX supervisor/lead Flame artist Alex Thomas, nuke artist Sabrina Tenore, head of production Laney Gradus.

Sound and music were produced at Sonic Union.

Click on the image below to play the Alan Jackson Good Time Line Dance instruction video.