GE is airing “Electric Cattle”, a television commercial promoting Jenbacher biogas technology, which creates energy using organic waste from sources like landfills, compost and even cows. The ad opens on a crowd chanting and cheering in anticipation of their favorite band to hit the stage. Suddenly, a cowbell is played, then a drum, then a guitarist is revealed that the band everyone has come to see are cows. After a long moo is sung into the microphone, flames shoot from the stage and the band’s name is revealed as The Electric Cattle.
Click on the image below to play the Electric Cattle video in YouTube (HD)
The Electric Cattle ad was developed at BBDO New York by chief creative officer David Lubars, executive creative director Don Schneider, executive producer Regina Ebel, art director Jason Stefanik, copywriter Alex Taylor, producer Regina Iannuzzi and sound/music producer Rani Vaz.
Visual effects were produced at The Moving Picture Company, New York.