Gas Powered Everything challenged by Nissan & Renault

Nissan and Renault are running an integrated advertising campaign promoting the Nissan Leaf and Renault Kangoo, Fluence, Twizy, Zoe and Twingo. A series of television commercials presents a world in which everything is gasoline powered, ranging from an alarm clock, hairdryer, toaster, microwave oven, pedometer, cellphone, desktop computer, photocopier, water cooler, dentist’s drill. The Gas Powered Everything commercials finish with the questions, “What if everything ran on petrol? Then again, what if everything didn’t? Viewers of the Nissan ads are directed to, a Facebook page with more of the ads. The campaign is a full multimedia push using television, online, print and direct marketing.

Hairdryer Fumes in Gas Powered Everything ad

Click on the image below to play the Gas Powered Everything Nissan video.

Click on the image below to play the Electric Life Renault video.

Gas Powered Everything Credits

The Gas Powered Everything campaign was developed at TBWA\Chiat\Day and TBWA\Toronto by chief creative officers Rob Schwartz and Jack Neary, group creative directors Chris Adams and Margaret Keene, creative directors Tito Melega, Allen Oke and Mark Mason, associate creative directors Glenn Sanders, Dylan Schwartz, Jonathan Smith, Chris Lynch, Jeff Kemhadjian, art directors Bill Hornstein, Alex Haglund, Rodger Eyre, Vlad Ivangorodsky, copywriters Dylan Meagher, Marcin Markiewicz, Ron Schlessinger. Digital/social creatives were art directors Jason Hines and Bernice Chao, copywriters Bryce Hooton and Jim Darling. Direct marketing creatives were creative director Nobbie Kim, copywriter Emily Ozan and art director Melissa Riggs. Broadcast production team included excutive director of integrated production Richard O’Neil, executive producer Elaine Hinton, senior producers Carrie Schaer and Elizabeth Giersbrook, assistant producers Esther Ruurda and Alex Meade, executive business affairs manager Robin Rossi, and senior broadcast business affairs Jill Durand. Digital production was by executive producer Keith Bellinger, digital producer Brian Jarmon, Flash developer Brandown Yano. Direct marketing production was by senior interactive producer Matt Mitchell and associate interactive producer Dexter Wong. The account team were Nissan managing director Jon Castle, account directors Bonnie Schwartz and Ben Muldrew, management supervisors Patrick Jones, James Aardahl and Val Tyll, account supervisor Liz Lefler, assistant account executive Colleen Toombs, and account group assistant Andi Lichtenfeld. The digital account team were digital and social account director Craig Werwa, digital management supervisor Lisa Togami, digital account supervisor Desiree Ho, digital account group assistant Dana Fors. The direct marketing account team were account director Darilyn Pilapil, marketing management supervisors Laura Thomas, Stephanie Joukoff, Justin Zajkowski, Minji Lee, and account executive Tina Montri. Strategy team were planners Sean Quinn, social media senior business strategist Apryl DeLancey, social media business analyst Mike Chiavetta, social media strategist Brandon Kleinman, social media account supervisor Katie Hollenkamp, and Nissan LEAF community manager Jonathan Carmona.

Filming was shot by director Dante Ariola via MJZ with executive producers Jeff Scruton and David Zander, line producer Natalie Hill, director of photography Matthew Libatique and production designer Chrisopher Glass.

Visual effects were produced at The Mill, Los Angeles, by VFX producer Asher Edwards, lead Flame artist Trent Shumway, Flame artists Tim Bird and Sarah Eim, Flame assist team Shane Zinkhon, Steve Cokonis, Gavin Camp, Gareth Parr, Any Bate and CG artist Yorie Kumalasari.

Editor was Gavin Cutler at Mackenzie Cutler with assistant editor Ryan Steele and producer Tatiana Vasquez.

Telecine was produced at Company 3 by Stefan Sonnenfeld and executive producer Rhubie Jovanov.

Sound was designed by Ren Klyce at Mit Out Sound with producer Misa Kageyama. Music was produced at Black Iris.