Gap Do the (Red) Thing

Gap is selling a limited edition World AIDS Day t-shirt by French fashion designer Isabel Marant. 50% of all profits from the sale of the (PRODUCT)RED World AIDS Day T-shirt will go to the Global Fund to help those living with HIV/AIDS.

Gap Do The Red Thing


Gap (Red) Isabel Marant T-Shirt

The Gap Do The (Red) Thing campaign was launched in 2006 with a print advertising campaign developed at Laird and Partners, featuring photographs by Annie Leibovitz. The 2006 campaign featured Jennifer Garner Assu(red), Penelope Cruz Desi(red), Don Cheadle Admi(red), Chris Rock Uncenso(red), Christy Turlington Ado(red), Steven Spielberg Inspi(red) Mary J. Blige Empowe(red), Dakota Fanning Discove(red), and Apolo Ohno Powe(red) sporting their favorite Gap PRODUCT (RED)™. The campaign featured the phrase, “Can a T-shirt Change The World? This One Can. All Gap (PRODUCT) RED clothing is designed to help eliminate AIDS in Africa.”

Gap Do The Red Thing - Jennifer Garner Assu(red)

Gap Do The Red Thing - Penelope Cruz Desi(red)

Gap Do The Red Thing - Don Cheadle Desi(red)

Gap Do The Red Thing - Chris Rock Uncenso(red)

Gap Do The Red Thing - Christy Turlington Ado(red)

Gap Do The Red Thing - Steven Spielberg Inspi(red)

Gap Do The Red Thing - Mary J Blige Empowe(red)

Gap Do The Red Thing - Dakota Fanning Discove(red)

Gap Do The Red Thing - Apolo Ohno powe(red)

Gap Do The Red Thing - Can a T-Shirt change the world?

In 2007 Gap released images of actor Terrence Howard and his three children Hunter, Aubrey and Heaven; Dixie Chicks’ Natalie Maines alongside her sons Beckett and Slade; actress Abigail Breslin with her friend Curious George, Anne Hathaway, Wyclef Jean, and John Legend with members of the African Children’s Choir.

Gap Do The Red Thing - Terence Howard and family (red)

Gap Do The Red Thing - Natalie Maines and family (red)

Gap Do The Red Thing - Abigal Breslin (red)

Gap Do The Red Thing - Anne Hathaway (red)

Gap Do The Red Thing - Wyclef Jean and daughter (red)

Gap Do The Red Thing - John Legend and African Childrens Choir members (red)

2007 images courtesy of Just Jared.

Filed under: AIDS, Design, Gap, Print, Product Red

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