Frijj You LOL You Lose

FRijj, the UK milkshake flavour brand, is running “You LOL You Lose”, an interactive challenge on line at The site pits players against the finest, funniest and FAILworthiest videos YouTube has to offer. Using face recognition via webcam the site challenges viewers to watch videos without laughing out loud. Three kinds of video, LOL, OMG and Cute, one for each of the new flavours: honeycomb choc swirl, jam doughnut and sticky toffee pudding. The game aims to help players build up their tolerance to the unexpected, so these brand new flavours don’t just knock them flat. There’s some smart tech in the mixtoo, re–calibrating the game for each player’s skin tone and the ambient light.

Frijj You LOL You Lose Introduction

Click on the image below to play the case study video.

Frijj You LOL You Lose Introduction

Frijj You LOL You Lose Introduction


The You LOL You Lose game was developed at Iris Worldwide, London.

Filed under: Frijj, Interactive