Friend request for AIDS in Poland
Polish Red Cross (Polish: Polski Czerwony Krzyż, abbr. PCK) used the Facebook “Friend Request” feature to warn young people about the dangers of having sex with someone you barely know. Working with Saatchi & Saatchi Poland, Red Cross created a profile of Ali Skoczewskiej, a beautiful young woman, and sent the friend requests to young Polish Facebook users. They had to decide whether they want to confirm the relationship, based on her name and photo alone, just like it happens in a pub when you meet someone new. If they confirm the request, they can see the only post that Alice has on her wall, a video entitled “Do you remember how we met?”. The Facebook user becomes the hero of the movie but discovers at the crucial moment that he’s become HIV positive. The punchline: “Friend request. Would you accept one in a real life? HIV spreads via sexual contact”.
The Friend Request campaign was developed at Saatchi & Saatchi Digital, Warsaw, by creative directors Piotr Chrobot, Max Olech, art director Wojtek Pakier, copywriters Kamil Majewski and Michał Pawłowski, web developer Michał Księżuk agency producer Anna Janicka, group account directors Jola Mazurek, Marek Palak, Central Europe account manager Julia Dziurbiejko, account manager Stanisław Kociołek.
Filming was shot at Sen Pszczoly by director of photography Bartek Pogoda via Dynamo Film, Warsaw, with designer Karol Góreczny, graphic designer Tomasz Kuczma (Monsieur TJFK), and sound designer Kuba Pietrzak. Post production was done at Delapost, Warsaw, and Box Post Production, Warsaw.
Ali is played by Kasia Borowicz.