Freelander Claynation

Land Rover is promoting the versatility of the Freelander 2 with Claynation, a television, print and online advertising campaign using claymation. “Anywhere is Possible”, the 30 second TV advert, features the Freelander 2 as it drives across a tumultuous and ever changing plasticene terrain. We see it journey through town, across country and forest, over mountains and ploughing through snow, demonstrating the vehicle’s all-round versatility. The Land Rover UK YouTube channel includes a behind the scenes documentary and an interview with animated driver Clay Mason.

Land Rover Claynation commercial

Click on the image below to play the Anywhere is Possible video.

Click on the image below to play the Claynation behind-the-scenes video.

Click on the image below to play the Clay Mason interview video.


The Freelander Claynation campaign was developed at RKCR/Y&R and Wunderman by executive creative director Graham Lang, copywriter Mark Waldron, art director Dave Godfree, digital creative director Mike Watson, digital copywriter Sophie Clark, digital art director Fiona Clark.

Animation was produced at Hornet, New York, by director Peter Sluszka, executive producer Michael Feder, producers Greg Bedard, Zack Kortright, stop motion producer Joel Kretschman, director of photography Ivan Abel, motion control operator Richard Coppola, art director/sculptor Ben Kress, fabrication team Nathan Asquith, Tim McDonald, Halsey Rodman, Elise Ferguson, Pete Erickson, Erika Bettencourt, Jacob Dyrenforth, Sal Denaro, Ohad Meromi, Connie Chan, Melissa Loyola, Kevin Coyle, Harry Teitelman, Matt Christensen, sculptors Ben Kress, Michael Lawrence, animators Teresa Drilling,Tom Gasek, Richard Zimmerman, Eileen Kohlhepp, Peter Sluszka, Kevin Coyle, assistant animators Connie Chan, Matt Christensen, production assistants Dennis Gomez, Brian Grant, Matt Churchill, Ed Harris, lead compositor Andrew Macfarlane, compositors John Harrison, Peter Fink, Yussef Cole, Connie Chan, Julien Koetsch, storyboard artists David Zung, Connie Chan, designer/styleframes Tavet Gillson and editor Anita Chao.

Post production was done at Tag Worldwide by producer James Miller. Telecine and additional post production was done at Smoke & Mirrors, New York and Smoke & Mirrors, London.

Land Rover Claynation YouTube channel background

Land Rover Claynation YouTube channel background