Cerebos is running an advertising campaign for Fountain Tomato Sauce aimed at children and their parents. The “Big Squeeze”, the commercial at the heart of the campaign, uses animated tomatoes, salt and sugar shakers on a bus to highlight the sauce’s new reduced salt and sugar content. “More of the good, less of the bad”. The campaign is online at fountainmoreofthegood.com.au, with an interactive banner game where players have to catch falling tomatoes in a Fountain bottle.
Click on the image below to play the video in YouTube (HD)
The Big Squeeze was developed at 303, Sydney, by executive creative director Simon Langley, art directors Seamus Higgins and Andrew Town, copywriters Thomas Hazledine and Laurie Ingram, agency producer Lucy Trengrove, digital producer Matt Pratley, digital designer Pete Herekiuha, strategic planning director Jon McKie, strategic planner Leanne Halder, group business director Kenny Hill, business manager Jessica Mitchell.
Animation was produced at XYZ Studios, Sydney, by director Stephen Watkins.
Music was composed by Michael Yezerski at Nylon Studios with sound producer Simon Lister.