Ford Rear View Cameras
Ford’s inclusion of a rear view camera on the Lobo, Explorer and Edge is featured in this award-winning advertising campaign from Mexico. An old lady with basket and purse, a boy playing with a soccer ball, and a dog just minding its own business, are protected by rear view vision. The campaign won a Silver Outdoor Lion and a Bronze Press Lion at Cannes International Festival of Creativity 2011.
The Rear View Camera campaign was developed at JWT Mexico, Mexico City, by chief creative officer Manuel Techera, executive creative director Enrique Codesido, copywriter/art director Leonardo Varela, copywriter Jorge Ortega, art director Abraham Navarrete, agency producers Silvia Gómez and Dolores Muro de Nadal, account manager Ademir Marquez, photographer Joan Garrigosa and retoucher Alex Torrens at Garrigosa Studio, Barcelona, and executive producer Ana Gaby Roqueñi at Container One.