Ford Price That Will Never Return

Ford is advertising the 500 Ford Ka for 8950 euros in Spain with a print advertising campaign focused on a price is so low that it will never come back. The price is presented in situations where it is impossible for him to return: sailing in the Titanic and boarding the Apollo 13 mission.

Ford Ka Titanic ad

Ford Ka Apollo 13 ad


The Never Return campaign was developed at Bassat Ogilvy Group, Madrid, by chief creative officer Alvar Sunol, creative directors Rafa Hernandez and Angel De La Jara, art director Lucas Gracia, copywriter Carlos PĂ©rez-Sauquillo, advertiser’s supervisors Santiago Sainz and Pablo Vaquero, account supervisors Olga Lamarca and Paloma Diaz, and illustrator Mico Toledo.

Filed under: Ford, Print

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