Ford recently ran a weeklong takeover on the CW Network, a television and digital channel in the United States, promoting the 2012 Ford Focus car. Produced by Troika Design Group, the “Show Room” campaign featured several of the network’s primetime stars from Gossip Girl, 90210, The Vampire Diaries, Smallville, One Tree Hill, and America’s Top Model, and Shedding for the Wedding interacting with a Ford “salesperson.” At the core of the takeover are 8 live-action comedy spots set in a CW branded environment specifically developed to highlight key 2012 Ford Focus features and The CW’s stars. Viewers were prompted with a :10 second intro to stay tuned and see who will be in The CW Show Room, followed by spots that aired on the specific night of the featured talent’s show. The conclusion of the segments directed viewers to The CW/Ford Focus website to answer questions about the spots for their chance to win a new Ford Focus each night of the week.
Click on the image below to play the Robert Buckley (One Tree Hill) video in YouTube (HD)
The Show Room campaign was developed at Troika by executive creative director Dan Pappalardo, creative directors Whit Friese and Reid Thompson, art director Stan Lim, senior executive producer Kristen Olsen, executive producer Connor Swegle, producer Aimee Przybylski, designers Seton Kim, Stan Lim, Mindy Park, Tim Cheng, Vanessa Koch, technical director Mark McConnell, 2D/3D animators Craig Stouffer, Eric Del Greco, Stan Lim, Ted Gore, Tim Cheng, editor Adam Bluming, assistant editor Jeff Hayford, writers Whit Friese and Tom Pace, design assistant Mike Archangeli and coordinator Chet Patel.