Ford Connect Riot Police
The Ford Connect is presented as a secure vehicle in “Riot”, a print advertisement from Spain, featuring riot police holding Ford Connect doors as shields. “Hazte Fuerte” (Get Tough). The ad ran in 2008, but doesn’t seem to have been associated with any local uprisings at the time.
The Riot ad was developed at Bassat Ogilvy, Madrid, by executive creative director Álvar Suñol, creative director Emiliano González, copywriter Gonzalo Úrbez, art directors Chema Bercial and Marco Pitzolu, graphic production producer Pedro Pozo, photographer Santiago Esteban, account supervisors Sylvia de Sienes, Paloma Diaz, Ruth Chamorro, working with Ford marketing officer Alberto Carrero.