Flipkart.com, an online commerce site in India, is running a television advertising campaign addressing the fears of online shoppers, with the tag line “No Kidding. No Worries”. Four television commercial feature kids in adult situations, with adult voiceovers. “The idea of using kids stemmed from the fact that no one trusts you like children. The campaign is cute, it’s fun, it’s crazy and mostly Happy,” said Kartik Iyer, co-founder, Happy Creative Services.
Click on the image below to play the Cafe video in YouTube (HD)
Click on the image below to play the Couple video in YouTube (HD)
Click on the image below to play the Office video in YouTube (HD)
Click on the image below to play the Parlour video in YouTube (HD)
The No Kidding campaign was developed at Happy Creative Services, Bangalore, by executive creative directors Kartik Iyer, Praveen Das, associate creative director/copywriter Naren Kaushik M, group account director Ruchika Chaudhry, account supervisor Neelima Kariappa and account planner Ravi Bhat.