The new football season has just got underway. With each game that rolls around, lucky socks are donned, hands are clenched, prayers are raised to the gods of football and EA SPORTS™ FIFA is played. Because playing FIFA is an essential part of a rich footballing life. Playing FIFA 12 enables you to live and express your love of football, and it was this simple insight that led to the new ‘Love football, Play football’ campaign.
Click on the image below to play the Love Football Play Football video in YouTube (HD)
The FIFA 12 campaign was developed at Wieden+Kennedy Amsterdam by executive creative directors Mark Bernath, Eric Quennoy, creative directors Mike Farr, Pierre Janneau, art director Craig Williams, copywriter Zach Watkins, broadcast director Erik Verheijen, executive producer Elissa Singstock, planners Dan Hill, Ben Armistead, group account director Jesse Gordon Long, account director Kirk Johnsen, account manager Frederic Point, art buyers Caroline Svensson, Kristina Wilmar, project manager Pamela Prior, business affairs director Julie Balster.
EA Sports team were GVP marketing Todd Sitrin, general manager football Matt Bilbey, senior marketing director Jon Rosenblatt, marketing manager Oliver Hughes, senior director advertising and media Andrew Tomkins, senior campaign manager advertising Julia Tisserant.
Post production was done at The Mill, London, by Flame artist Neil Davies, 3D team Hitesh Patel, Jules Janaud, Francois Roisin, colorist James Bamford, producers Matt Williams and Andrew Patrick. Editor was Russell Icke at Whitehouse Post.
Audio post production was done at Grand Central Recording Studios by sound designer/mixer Raja Sehgal.
Music, adapted at MassiveMusic, is “In-A-Gadda-Da-Vida”, written by C/A Douglas Lloyd Ingle, (C) 1968 Cotillion Music Inc., Ten East Music and Iron Butterfly Music, administrated by Warner/Chappell Music, 1968 Atlantic Recording Corp.
Print work was produced by photographer Peter Funch, represented by Seamus O’Cleary at Bonakdarcleary, with retouching done by Werkstette, Dario Fusnecher, TAG.
The Love Football Play Football commercial features Wayne Rooney (Manchester United and England), Gerard Pique (Barcelona and Spain), Kaka (Real Madrid and Brazil), Karim Benzema (Real Madrid and France), Mats Hummels (Borussia Dortmund and Germany), Philippe Mexes (AC Milan and France) and Giampaolo Pazzini (Inter Milan and Italy).