Fiat in Spain promoted the new limiltess customization options for the Fiat 500 with “Sums”, a print advertising campaign developed at Leo Burnett Iberia. Five print ads, Horse, Chair, Heart, Bed and Apple, come with the text, “Add something. Change everything. Customize yours at Fiat.es“.
The Sums campaign was developed at Leo Burnett Madrid by executive creative director Chacho Puebla, creative director/copywriter Francisco Cassis, creative director/art director Sergio Lobo, copywriter Hernán Ramos, art director/illustrator Bruno Nakano, and creative advisor Tura.