Fiat Sums for Fiat 500

Fiat in Spain promoted the new limiltess customization options for the Fiat 500 with “Sums”, a print advertising campaign developed at Leo Burnett Iberia. Five print ads, Horse, Chair, Heart, Bed and Apple, come with the text, “Add something. Change everything. Customize yours at“.

Fiat Apple

Fiat Apple

Fiat Bed

Fiat Heart

Fiat Horse


The Sums campaign was developed at Leo Burnett Madrid by executive creative director Chacho Puebla, creative director/copywriter Francisco Cassis, creative director/art director Sergio Lobo, copywriter HernĂ¡n Ramos, art director/illustrator Bruno Nakano, and creative advisor Tura.

Filed under: Fiat, Print

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