Fiat is promoting its new line of ambulances with a series of print advertisements playing on the “ambulance line” theme. Who are the people the people who will be lining up as patients? “You never know how big of a problem you will find. Introducing the fiat ambulance line.”
The Fiat Ambulance Line campaign was developed at Leo Burnett Brasil, São Paulo, Brazil, by creative director Ruy Lindenberg, art directors Renato Butori, Alexandre Pagano, Henrique Del Lama, copywriter Mario Cintra with illustration by Vetor Zero.