Carlsberg in 2010 launched Sweden’s first 3D commercial as part of their promotion of Festis, their range of still drinks. With the launch of Alice and Avatar in 3D, Akestam Holst had the challenge of getting Festis into the conversation. Their cinema commercial was designed to use new technology to single out a member of the audience as the most “festis” (the most fun), and award that person with free drinks.
Click on the image below to play the 20 second video in YouTube (HD)
Click on the image below to play the case study video in YouTube (HD)
The Festis 3D campaign was developed at Akestam Holst, Stockholm, by creative director Martin Cedergren, copywriter Joakim Labraaten and art director Petra Albrektsson.