Ferrero Rocher has launched a new advertising campaign designed to evoke the feeling that the chocolate brand brings people together, and helps to ‘Make your moments golden’. In the first commercial golden lights of Ferrero Rocher lead us on a magical journey to a tree-house, bringing friends together and illuminating their impromptu gathering. The second ad, launching on 21 November, supports the newer assortment Ferrero Collection, showing different coloured lights illuminate a magical maze to become a gift at the centre of an intimate dinner party. The emphasis this time centres on that moment of giving a gift, to “Make Someone Feel Special”. The campaign is accompanied by US acoustic artist Jasmine Ash’s song, Starlight.
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The Ferrero Rocher campaign was developed at RKCR/Y&R, London, by creative director Damon Collins, copywriter/art director Maj Lewis, planner Colwyn Elder, account director Jeff Crowe, agency producer Danielle Sandler, working with Ferrero Rocher marketing manager Charlie Cayton.
Post production was done at Moving Picture Company with producer Sarah Dicks, VFX supervisors Chrys Aldred, Neil Szymanski, VFX team Adam Leary, Alex Varley, Chrys Aldred, Dan Cowley, Dave Haupt, Kamen Markov, Luke Todd, Neil Szymanski, colorist Paul Harrison.
Audio post production was done at Factory.