Feltrinelli Keeps the Blas away

Italian publishing house Feltrinelli Books is running a print advertisement promoting the power of reading. The text, “Reading means resisting”, is set among layers of “blahs”, skulls, lips, cash, lightning spikes and stars.

Feltrinelli Reading Means Resisting the Blas


The Feltrinelli ad was developed at Tita, Milan, by creative directors Giuseppe Mazza, Emanuele Basso, art director Annalisa Martinucci, copywriter Andrea Masciullo, illustrator Camilla Falsini and producer Sonia Rocchi.

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