FedexCup Shipping

FedEx is running a television advertising campaign associated with The FedExCup, a season-long golf competition. The television commercials communicate Fedex commitment to shipping golf clubs, recognising the personal attachment players have to their clubs. The campaign addresses misconceptions players have about Fedex shipping.

FedexCup Small Box


We understand. Nothing’s more important than your clubs. But don’t shrink them! Ship them with FedEx whenever you travel. Click on the image below to play the Shrink Ray video in YouTube (HD)

We understand. Nothing’s more important than your clubs, even the map to the fountain of youth. Let FedEx Office pack and ship your clubs, luggage and more. Click on the image below to play the Fountain of Youth video in YouTube (HD)

We understand. Nothing’s more important than your clubs. Don’t lose sleep over your golf clubs, ship them with FedEx whenever you travel. Click on the image below to play the Test Shipment video in YouTube (HD)

Click on the image below to play the Car Seat video in YouTube (HD)

We understand. Nothing’s more important than your clubs. Traveling with your golf clubs can be stressful and cumbersome, so ship them with FedEx whenever you travel. Click on the image below to play the Baby Monitor video in YouTube (HD)

Credits

The FedexCup campaign was developed at BBDO New York, by chief creative officer David Lubars, executive creative directors Mike Smith, Greg Hahn, creative directors Peter Kain and Gianfranco Arena, executive producer Elise Greiche Pavone, producer Kimberly Clarke.

Filming was shot by director Harold Einstein via Station Film with executive producers Stephen Orent, Thomas Rossano, producer Eric Liney, and director of photography Jonathan Freeman.

Editor was Ian MacKenzie via MacKenzie Cutler with assistant editor Nick Divers, executive producer Sasha Hirschfield.

Sound was designed at Sound Lounge with sound designer Sam Shaffer, sound mixer Tom Jucarone. Visual effects were produced at MassMarket by executive producer Nancy Nina Hwang and producer Hilary Downes. Colorist was Tim Masick at Company 3.

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Location USA USA

One Response to FedexCup Shipping

  1. Tom Truelove says:

    great commercials — great idea. how do you get info (prices,deliveries,etc.)
    I don’t see it on the web site.

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