FedexCup Shipping

FedEx is running a television advertising campaign associated with The FedExCup, a season-long golf competition. The television commercials communicate Fedex commitment to shipping golf clubs, recognising the personal attachment players have to their clubs. The campaign addresses misconceptions players have about Fedex shipping.

FedexCup Small Box

We understand. Nothing’s more important than your clubs. But don’t shrink them! Ship them with FedEx whenever you travel. Click on the image below to play the Shrink Ray video.

We understand. Nothing’s more important than your clubs. Not even your wife’s wedding dress and a map to the Fountain of Youth. Don’t lose sleep over your golf clubs, ship them with FedEx whenever you travel. Click on the image below to play the Test Shipment video.

Click on the image below to play the Car Seat video.

We understand. Nothing’s more important than your clubs. Traveling with your golf clubs can be stressful and cumbersome, so ship them with FedEx whenever you travel. Click on the image below to play the Baby Monitor video.

FedexCup Credits

The FedexCup campaign was developed at BBDO New York, by chief creative officer David Lubars, executive creative directors Mike Smith and Greg Hahn, creative director/copywriter Peter Kain, creative director/copywriter Gianfranco Arena, art directors Jake Blumenau, Justin Bilicki, copywriters Mike Condrick, Colin Ilsley and Peter Kain, executive producer Elise Greiche Pavone, producer Kimberly Clarke.

Filming for Test Shipment and Shrink Ray was shot by director Harold Einstein via Station Film with executive producers Stephen Orent, Thomas Rossano, producer Eric Liney, and director of photography Jonathan Freeman. Filming for Baby Monitor was shot by director Kenny Herzog via O Positive with director of photography Maryse Alberti.

Editors were Ian MacKenzie and Dave Koza at MacKenzie Cutler with assistant editor Nick Divers, executive producer Sasha Hirschfield.

Sound was designed at Sound Lounge with sound designer Sam Shaffer, sound mixer Tom Jucarone. Visual effects were produced at MassMarket by executive producer Nancy Nina Hwang and producer Hilary Downes. Colorist was Tim Masick at Company 3.