Fanta Salutes in Romania
Fanta’s Less Serious campaign is being implemented by Fanta Romania with Salutul Care Rupe (Breaking Hello), a Facebook takeover promotion. The campaign follows on from the success of the “Batalia Salutorilor” search for a new Fanta battle salute, in which Fanta drinkers upload videos of their greeting styles or create their virtual salutes. Fans are now invited to have their Facebook pages totally reorganised in Fanta style, becoming part of the search for a new member of the Fanta team, by visiting www.salutulcarerupe.ro and clicking Connect with Facebook.
The Facebook Salute campaign was developed at MRM Partners, Bucharest, by creative director Adrian Preda, art director Bogdan Zavera, copywriter Andrei Hategan, senior Flash developer Dany Manea, Flash programmer Constantin Bunica, and client service director Alina Cuzmin.