Famous Footwear moved into slow motion winter mode in “Frozen Moments”, a television commercial celebrating the joy of a winter holiday reunion. The spot was shot at 600 frames per second in summer in Fort Langley, near Vancouver in British Columbia. Music composed for the ad blends the “Make Today Famous” motto with the holiday wishes theme.
Click on the image below to play the Frozen Moments video in YouTube (HD)
The Frozen Moments campaign was developed at Campbell Mithun, Minneapolis, by creative director Robert Clifton Jr, art director Andy Anema, copywriter Bill Johnson, producer Alex Colvin.
Filming was shot by director Loni Peristere via Zoic Studios with director of photography Vincent Laforet, executive producer Erik Even, producer Ian Unterreiner, VFX supervisor Leslie Ekker, storyboard artist Dylan Ekren, previs team Michael Cliette and Mark Shimer, editor Brett Nicoletti, lead Flame artist Chris Irving, lead compositor John Cornejo, compositing team Nathan Matsuda and Jessica Amzoll, CG supervisor Any Wilkoff, roto/paint team Jessica Amzoll, Todd Groves and Christina Boice.
Music was produced at Nylon Studios, New York.
Click on the image below to play the Leslie Morgan’s behind-the-scenes video in YouTube (HD)
See also Leslie Morgan’s feature on Vincent Laforet (DOP) and his take on the shoot at Zoic Studios blog I Design Your Eyes.