Zorlu Energy Group (Zorlu Enerji Grubu) is one of the biggest investors in wind power electricity generation in Turkey. The company is promoting the significance of renewable energy, particularly wind energy, with a web site powered by people’s breath: www.exhaleenergy.com (www.hernefesbirenerji.com). The activation of the Her Nefes Bir Energji site is simple. You blow at your computer’s microphone or webcam. As you breathe out the site activates and the wind turbines spin, informative screens pop up, clouds clear away and the school’s lights turn on. Every breath you exhale turns into real energy, contributing to the annual electricity expenses of the schools in need. The website was launched on 23. April 2011 and is being promoted with a television commercial set in a classroom. Visitors to the site are able to share the project and the energy they provided for the schools via Facebook and Twitter.
Click on the image below to play the Exhale Energy commercial in YouTube (HD)
The Exhale Energy campaign was developed at Big/WDO LAB, Istanbul, by creative director H. Öner Sahin, creative group Taylan Yapici, Ümit Kitapcigil, Hale Yilmaz, Hasan Görkem Ciftci, Cem Mirkelam, Sevkan Ariburnu, Gizem Göker, social media managers Hale Yilmaz, Selin Kardas, account director A. Barış Uysal and account executive Aslı İzan.