ESPN Jumbotron Proposal
ESPN has released “Jumbotron Proposal”, the latest in a series of television commercials with the tag line, “It’s Not Crazy. It’s Sports”. A young woman has spent her life dreaming of the romantic moment in which she receives a marriage proposal. However she hasn’t taken into account the ultimate show of fandom, a Jumbotron (big screen) proposal at the Tigers ball game in Comerica Park, Detroit.
The Jumbotron Proposal ad was developed at Wieden+Kennedy, New York, by executive creative directors Scott Vitrone and Ian Reichenthal, creative directors Stuart Jennings and Brandon Henderson, art director Eric Cosper and copywriter Eric Steele, content producer Nik Traxler, account team Brandon Pracht, Casey Bernard, Brian D’Entremont, Mark Williams, head of content production Gary Krieg.
Editor was Corky DeVault at The Whitehouse Post with assistant editor Nate Katz, post producer Melanie Klein, post executive producer Corina Dennison.
Visual effects were produced at Carbon VFX by VFX supervisor Kieran Walsh, Flame artists Matt Riley and Joe Scaglione, VFX producer Cara McKenney and executive producer Frank Devlin.