Escola Panamerica Art and Design Pen and Pencil

EPA (Escola Panamerica) School of Art and Design is being promoted with a print advertising campaign challenging talented artists not to waste their skills. “Pen” and “Pencil” contrast lazy, untidy scrawls and scribbles with clever skilful approaches to communication.

EPA Pencil



The Art and Design campaign was developed at AlmapBBDO, São Paulo, Brazil, by creative directors Marcello Serpa and Luiz Sanches, art director/illustrator André Nassar, art director André Gola, copywriters Rynaldo Gondim and Marco Giannelli, illustrators André Nassar, Janara Lopes at Estudiorama, photographer Hugo Treu.