El Monterey Hacienda Drama

Ruiz Foods is running Hacienda, an integrated advertising campaign for the El Monterey brand of mexican foods. Set in a Mexican soap opera world, the campaign highlights the easy, delicious side of Mexican food that El Monterey has to offer, exploring again and again the lack of drama in this would-be telenovela family. The campaign is online at Hacienda Family Room, the brand’s Facebook page and YouTube channel.

El Monterey Drama


Click on the image below to play the Taquito Seduction video in YouTube (HD)

Click on the image below to play the Switched at Birth video in YouTube (HD)

Click on the image below to play the The Doctor’s Burrito video in YouTube (HD)

Click on the image below to play the Forbidden Love video in YouTube (HD)

Click on the image below to play the Chimichanga Love video in YouTube (HD)

Click on the image below to play the Doctor’s Visit video in YouTube (HD)

Click on the image below to play the Behind the Scenes video in YouTube (HD)

Click on the image below to play the Bloopers video in YouTube (HD)

Credits

The El Monterey campaign was developed at Sterling Rice Group, Boulder, by executive creative director Steve Witt, creative director/copywriter Mark St. Amant, creative director Wade Paschall, associate creative director/art director Randy Rogers, copywriter Ilan Frankel, art director Jordan Coombs, agency executive producer Keith Dezen, technical director Matt Laufer, agency senior interactive producer Jessica Altus, agency managing director Rob Hofferman, agency account leads Mae Cheng, Kelli Nooning and Kelly Ives.

Filming was shot by director Jason Woliner via Caviar Los Angeles with executive producers Michael Sagol and Jasper Thomlinson, line producer Eric Escott, director of photography Damian Acevedo, and production designer Paula Good.

Editors were Kevin Zimmerman and Rachel Connelly Waxler at The Whitehouse Post, Santa Monica, with producer Joni Williamson and executive producer Sue Dawson.

Interactive development was done at Haus.

VFX were produced at Brickyard VFX by Flame artist Patrick Poulatian, executive producer Jeff Blodgett, producer Linda Jackson, executive producer Ross Hopman, executive producer/writer Joel Simon, writers Jordan Lieb and John “Scrapper” Sneider.

Sound was mixed at Lime Studios by Samuel Casas.

El Monterey Drama