UK singer-songwriter Ed Sheeran has released his new track, “You Need Me, I Don’t Need You” with a monochrome music video. A fresh spin on the classic hip-hop video, it is filmed entirely in black and white, and features an eclectic mix of dance styles from ballet to street dance, while the central character ‘dances’ the lyrics in sign language. The video is intercut with images of objects, such as a sofa and a rucksack, that are mentioned in the lyrics as well as close-up flashes of the artist playing his guitar. The lighting throughout creates a metallic sheen, giving the promo a fitting urban look, and the constant switch from dark to light makes Ed Sheeran’s appearance in the closing frames all the more distinctive.
Click on the image below to play the You Need Me video in YouTube (HD)
Post production was done at Golden Square, London, by lead Flame artist Andrew Curtis, post producer Rachel Cohen. Curtis synced the sign language with the music by using an array of vari-speed shots that included digitalized dance moves.