American lifestyle clothing brand Ecko Unltd. has launched a Canadian site, ShopEcko.ca, with a mobile graffiti campaign featuring graffiti and street artists 123Klan. The two French street artists have collaborated on Ecko’s upcoming spring 2012 collection, “The Exhibit” and have built momentum at the Under Pressure festival by spray painting an entire delivery truck over the course of the two days. The entire weekend was captured on film as the two artists carefully plotted out each piece to thousands of on-lookers. The two minute video captures the planning, the strategy and the endless cans of paint to bring the signature 123Klan characters to life.
Click on the image below to play the Shop Ecko Untld Graffiti video in YouTube (HD)