eBay has launched The Give-A-Toy Store, a holiday storefront that makes it easy for shoppers to donate joy, and toys, via their mobile devices. The holiday storefronts, opened in New York and San Francisco, benefit Toys for Tots and feature interactive displays of popular toys such as teddy bears and trains that represent donation amounts from $2 to $25. Window shoppers can download the eBay mobile app to scan QR codes on virtual price tags, which triggers the toys to animate and “come to life.” As donations are made to Toys for Tots, the virtual toys celebrate and express their gratitude.
Click on the image below to play the Give a Toy video in YouTube (HD)
The Give-A-Toy Store is located at 35th & Broadway near Herald Square in New York City, and at 117 Post Street near Union Square shopping district in San Francisco. Both locations will be open for enjoyment and charitable window shopping through December 9th. Shoppers not in New York or San Francisco are able to experience the Give-A-Toy Store and make donations by visiting eBay.com/GiveAToyStore. Facebook users are also invited to interact with the Give-A-Toy Store on Facebook, through the Build a Toy campaign that allows fans to customize a virtual toy at Facebook.com/eBay. eBay will donate $1 for every toy customized, up to $50,000.
The Give A Toy campaign is powered by eBay mobile and designed by eBay’s ad agency, Venables Bell & Partners and Brand New School by director Robert Bisi, interactive director Justin Bakse, developer Brian Tobin, executive producer Jason Cohon, producer Jeanette Etchebehere, associate producer Joe Balint, designers Andy Bernet, Sakona Kong, Ed Laag, Angela Li and Waka Ichinose, CG lead/VFX supervisor Marco Maldonado, 3D modeling team Andy Kim and Derrick Sesson, 3D animation team Hao Cui, Max Keane, Alfredo Ramirez and Derrick Sesson, 2D animator/compositor Maithy Tran, 3D artist/compositor Ryan Kirkwood, 3D artists Martin Furness, Andy Kim, Ryan Kirkwood, storyboard artist Max Forward.