Dustin Hoffman talks about the power of story telling in Sky Atlantic’s advertising campaign. The new channel, to be launched in the UK on February 1, will include Hoffman’s horse racing television series, “Luck”, along with cult series such as “Mad Men”. Hoffman talks directly to the camera against the backdrop of the New York skyline.
Click on the image below to play the Sky Atlantic Stories video in YouTube (HD)
The Stories ad was developed at Sky Creative in a campaign planned and bought by MediaCom.
The TV ad, which was made by Sky Creative, features Hoffman speaking directly to the camera against the backdrop of the New York skyline, talking about the art of storytelling.