Durex Club Crasher

The advantages of Durex 2 in 1 lubricant are presented in “Club Crasher”, a print advertisement designed in Paris and Milan, winner of a Silver Press Lion at Cannes International Festival of Creativity. A bearded man in jeans and bandana parties with formally dressed guests in an all-mens club. “Durex lubes. Get in anywhere.”

Durex Lubricant Club Crasher


Credits

The Club Crasher ad was developed at McCann Erickson Italia, Milan, by chief creative officer Milka Pogilani, executive creative director/copywriter Marco Cremona, creative director/art director Gaetano Del Pizzo, account supervisor Cristina Agazzi, photographer Vincent Dixon, typographer Marco Zilioli, with retouching done at Kilato.

Filed under: Durex, Print

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  • http://www.factorbrand.com Frank Gray

    This idea is very simple and seems like a first day brainstorm idea. Unfortunately, there isn’t any depth to the concept. I believe that the idea behind the opposing individual in a desirable circumstance is good, but could be expanded upon.