The advantages of Durex 2 in 1 lubricant are presented in “Club Crasher”, a print advertisement designed in Paris and Milan, winner of a Silver Press Lion at Cannes International Festival of Creativity. A bearded man in jeans and bandana parties with formally dressed guests in an all-mens club. “Durex lubes. Get in anywhere.”
Credits
The Club Crasher ad was developed at McCann Erickson Italia, Milan, by chief creative officer Milka Pogilani, executive creative director/copywriter Marco Cremona, creative director/art director Gaetano Del Pizzo, account supervisor Cristina Agazzi, photographer Vincent Dixon, typographer Marco Zilioli, with retouching done at Kilato.
This idea is very simple and seems like a first day brainstorm idea. Unfortunately, there isn’t any depth to the concept. I believe that the idea behind the opposing individual in a desirable circumstance is good, but could be expanded upon.
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