Dulux Dog Celebrates 50 Years

Dulux is marking 50 years of television advertising icon the Dulux Dog, with a new integrated advertising campaign developed at McCann London. Online at Dulux.co.uk and Facebook, the campaign celebrates the return of the Old English Sheepdog, a role he has played for Dulux since 1961. The Dulux dog was originally introduced to inspire the nation to decorate and help families make a home, rather than simply putting paint on the walls. Using the theme from the Littlest Hobo, our colourful friend travels Britain far and wide, popping in to visit people, giving them a helping paw and an encouraging bark. It’s all in the name of bringing colour into our homes. The campaign includes sale of soft toys, mugs, notebooks and a fleeceblanket.

Dulux Dog in the mountains

Click on the image below to play the 50 Years Dog video.

Dulux Dogs

The first Dulux dog, Shepton Dash, was used for the first time in 1961, and continued for eight years. The second Dulux dog, “Fernville Lord Digby”, starred in his own movie in 1973, Digby the Biggest Dog in the World, alongside Jim Dale and Spike Milligan, and was trained by famous dog trainer and TV personality Barbara Woodhouse. Duke took over the role in the early 1980s and continued through to 1986. Tanya Jedforest Magic Flute, the fourth dog, was the first female dog, followed by Dreamweaver Lorien’s Lament Pickle. The noughties sees the arrival of the current Dulux dog, Spud.

Dulux Dog Credits

The 50 Years Dog campaign was developed at McCann London, with agency producer Alison Cummins.

Filming was shot by director Tom Connolly via Feel Films, London, with producer Nick Hirschkorn, director of photography Will Humphris.

Editor was David Webb at Final Cut, London.

Music is ‘Maybe Tomorrow’ by Terry Bush.