Driving Tired Can Kill

Portuguese Sleep Association (Associaçao Portuguesa do Sono) is running a print advertising campaign featuring sleepers wrapped up in cars. The text, in English, “Driving Tired Can Kill”.

Driving Tired Woman

Driving Tired Man


The Driving Tired campaign was developed at Fischer+bus, Lisbon, Portugal, by creative director Paulo Afonso, art director Marcelo Melo, copywriter Nuno Leal, account manager André Rasteiro, with photographer/retoucher Claus Stellfeld, producer Alexandra Dias and Andreia Nunes, make up artist Erica Porru, models Rudolfo Teixeira and Maria Alcobia, illustrator Smile.