Dreft Water Colors
Procter & Gamble’s Dreft Colors campaign in Poland has won a Grand Prix award at the Golden Drum Awards held in Slovenia this week. Print advertisements present the problem of color loss in laundry using water color classical fashion drawings. Dreft washing liquid is presented as the solution to clothes which have their color smudged out.
The Dreft Colors campaign was developed at Leo Burnett Poland, Warsaw, by creative director Heinze Iwinski, art director Sylwia Rekawek, copywriter Justyna Nakielska, and illustrator Anna Halarewicz.