Unilever has launched “Dove Body Language”, the new advertising campaign promoting Dove beauty products. Centred on Facebook, the campaign invites fans to visit the Dove School of Body Language to learn more about nourishing body lotions. Fans can write three line messages spelt out by six real women, warming up before stretching out on sreen. The campaign also includes an iPhone App, banners, games. The Facebook campaign features the ‘Dove School of Body Language’, where body language expert Tonya Reiman will provide advice. Further Facebook applications outline the new range of products and explain how they work.
Click on the image below to play the Dove Body Language video in YouTube (HD)
The Body Language campaign was developed at Ogilvy London.