Dove Body Language
Unilever has launched “Dove Body Language”, the new advertising campaign promoting Dove beauty products. Centred on Facebook, the campaign invites fans to visit the Dove School of Body Language to learn more about nourishing body lotions. Fans can write three line messages spelt out by six real women, warming up before stretching out on sreen. The campaign also includes an iPhone App, banners, games. The Facebook campaign features the ‘Dove School of Body Language’, where body language expert Tonya Reiman will provide advice. Further Facebook applications outline the new range of products and explain how they work.
Click on the image below to play the Dove Body Language video.
Dove Body Language Credits
The Body Language campaign was developed at Ogilvy London by Emma de la Fosse, Charlie Wilson, Gerry Human, Ruth Jamieson, Rod Broomfield, Jenny Bond, Ivan Pols, David Dahan, Alexandra Mecklenburg, Michael Ozard.
Filming was shot by director Pawel K via Mad Cow Films with director of photography David Procter and producer Jonas Blanchard. Post production was done at Prime Focus.
Audio post production was done at Grand Central. Music was by Soundtree.
Tagged: Alexandra Mecklenburg, Charlie Wilson, David Dahan, David Procter, Emma De La Fosse, Gerry Human, Grand Central, Ivan Pols, Jenny Bond, Mad Cow Films, Michael Ozard, Ogilvy & Mather, Ogilvy Group UK, Pawel K, Prime Focus, Rod Broomfield, Ruth Jamieson, Soundtree