Dos Equis The Most Interesting Man in the World

Cuauhtémoc Moctezuma Brewery‘s advertising campaign for Dos Equis lager, The Most Interesting Man in the World, won a Gold at the 2011 Clio Awards for film and for radio. The campaign, first launched in the USA in 2006, features actor Jonathan Goldsmith as the spokesman, with Frontline narrator Will Lyman conducting voiceovers. The campaign is online at www.staythirstymyfriends.com.

Dos Equis Most Interesting Man in the World


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Credits

The Most Interesting Man in the World campaign was developed at Euro RSCG, New York, by chief creative officer Conway Williamson, creative directors/copywriters David Weinstock, Andy Curries, art director Kevin Jordan.

Filming was shot by director Steve Miller via Radical Media, New York, with executive producer Gregg Carlesimo, director of photography Bryan Newman.

Editor was Jeff Ferruzzo at Outside Editorial, New York. Sound was designed by Eric Thompson. Music was produced at APM, New York.