Lemon School, a “creativity school” in Curitiba, Brazil, is running a print advertising campaign featuring amateur uses of creativity, with the tag line, “Don’t waste your creativity”. The campaign includes a human turtle, a human giraffe stuck in a Volkswagen Beetle, and a magician with his cat.
Credits
The Creativity campaign was developed at OpusMúltipla, Curitiba, by creative directors Beto Rogoski, Denilson Pucci, Renato Cavalher, art director/photographer Pericles Kwiatkowski, copywriters Bruno Leite and Beto Rogoski.
