Don’t Waste Your Creativity

Lemon School, a “creativity school” in Curitiba, Brazil, is running a print advertising campaign featuring amateur uses of creativity, with the tag line, “Don’t waste your creativity”. The campaign includes a human turtle, a human giraffe stuck in a Volkswagen Beetle, and a magician with his cat.

Lemon School Turtle

Lemon School Cat

Lemon School Giraffe


The Creativity campaign was developed at OpusMúltipla, Curitiba, by creative directors Beto Rogoski, Denilson Pucci, Renato Cavalher, art director/photographer Pericles Kwiatkowski, copywriters Bruno Leite and Beto Rogoski.

Filed under: Print

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