DirecTV for The Whale

DIRECTV is running a new television advertising campaign featuring The Whale, a diminutive casino gambler with an over-sized lifestyle, played by stand-up comedian Dat Phan. The Whale can’t believe his good fortune when DIRECTV offers him the biggest package of channels for the lowest price ever. From his gigantic pet carp to his two super tall supermodels and his ENORMOUS baby panda, this tiny high roller clearly prefers to live BIG.

DIRECTV The Whale with carp

Click on the image below to play the Whale video in YouTube


The Whale commercial was developed at Grey New York by executive creative directors Todd Tilford and Eric Segal, creative director Denise O’Bleness, agency producer Andrew Chinich, copywriter Ray Johnson, art director Tom Qualigno, assistant producer Lindsay Myers.

Filming was shot by director Stacy Wall via Imperial Woodpecker, New York, with director of photography Toby Irwin.

Editor was Ian Mackenzie at Mackenzie Cutler, New York.

Post production was done at The Moving Picture Company (MPC), Los Angeles and New York, by producers Andrew Bell and Louisa Cartwright, lead Flame artist Benoit Mannequin, Flame artist Alex Lovejoy, Nuke team Katerina Arroyo, Elliott Brennan and Lisa Ryan, Smoke artist Ben Davidson, 3D artists Ross Denner and Michael Wynd, lead Panda CG artist Dean Robinson, 3D artist Tim Civil, nuke compositor Alex Harding and colorist Mark Gethin.

DIRECTV The Whale with carp

The animatronic fish was produced at Legacy Effects.

Music is “For What its Worth” by Buffalo Springfield.

  • Adam

    If you look past the stereotypes, these commercials are kind of funny. The character is a little to close to the character from The Hangover movies. I guess that’s what they were going for. I know a Big Panda or the Tiny Giraffe from last year would be very unusual and attention drawing pets. The one thing I don’t like about all of these “Opulence” commercials is the idea that a “High Roller” or “Whale” would willingly pay more for TV service because it’s the “big money” thing to do. I am sure all rich people get that way by throwing away money on everyday things like TV service. I will stick with DISH Network as my TV provider/employer. If not for the lowest everyday prices I can find, then for the common sense in advertising. They aim keep their costs low wherever they can so they can pass the savings on to their customers.