Diesel, the fashion brand, is promoting the latest catalogue on Diesel Island, an online community complete with passport (catalogue), history, national anthem, laws and foreign policy. Communism, capitalism, or any other system ending in “ism” have no place on Diesel Island. Diesel Island is a place where the people are free to create their own laws. It’s the land of the stupid and home of the brave, and you can help shape it’s future by becoming a citizen at Diesel Island by connecting through Facebook.
Click on the image below to play A Brief History in YouTube
Click on the image below to play the Diesel Island Intro video.
Click on the image below to play the Diesel National Anthem in YouTube
Click on the image below to play Ninnananna (a lullaby for pioneers) in YouTube
The Diesel Island campaign was developed at Santo, Buenos Aires, by creative directors Pablo Minces, Maximiliano Anselmo and Sebastian Wilhelm, copywriter Tomás Quartino, art director Luis Ghidotti.
Filming was shot by director Agustín Alberdi via Landia, Buenos Aires, with director of photography Javier Julia. Digital work was produced at Stink Digital by producer Anna Smith and executive producer Daniel Bergmann. Post production was done at Che Revolution Post. Music was produced at Animal Music by production manager José Bustos. Editor was Pedro Maccarone.