Diageo GB is running “Yes You Can”, an integrated advertising campaign for its Premix range, with the aim of encouraging consumers to ‘mix up’ their weeknights by having a Premix drink, rather than a more predictable choice such as beer or wine. The ad campaign involves three 30 second TV commercials, a 60 second online film, Facebook competition, six radio ads and online advertising. The ads feature the effortlessly stylish character, The Can Man, and his suave side-kicks, enjoying weird and wonderful pursuits such as canine knitting and model ship building, all to the hypnotic rhythm of the synthesiser.
Can you drink a Captain Morgan Spiced and cola while building a ship in a lightbulb? Yes you can. Click on the image below to play the Model Ship video in YouTube (HD)
Can you drink a Gordon’s Gin and Tonic while making an ice sculpture? Yes you can. Click on the image below to play the Ice Sculptures video in YouTube (HD)
Gordon’s Gin and Tonic: Ice Sculpture .
Can you drink a Smirnoff and Cola while knitting an innovative set of leisurewear? Yes you can. Click on the image below to play the Knitting video in YouTube (HD)
Can you drink a Gordon’s Gin and Tonic or Smirnoff and Cola while playing the bongos at home? Yes you can. Click on the image below to play the Hamster Wheel video in YouTube (HD)
The Yes You Can campaign was developed at Dare, London, by creative director Flo Heiss, art director Jesper Lonnqvist, copywriter Joakim Hutchinson-Kay, agency producer Desiree Bors, planner David Stevens, account director James Fox.
Media was handled by Carat.
Filming was shot by director Jonathan Herman via Blink Productions, London. Editor was Joe Guest at Final Cut. Post production was done at The Mill, London. Sound was produced by Jack Sedgwick at Wave Studios.