Diageo Premix Yes You Can
Diageo GB is running “Yes You Can”, an integrated advertising campaign for its Premix range, with the aim of encouraging consumers to ‘mix up’ their weeknights by having a Premix drink, rather than a more predictable choice such as beer or wine. The Yes You Can ad campaign involves three 30-second TV commercials, a 60-second online film, Facebook competition, six radio ads and online advertising. The ads feature the effortlessly stylish character, The Can Man, along with his suave side-kicks, enjoying weird and wonderful pursuits such as canine knitting and model ship building, all to the hypnotic rhythm of the synthesiser.
Can you drink a Captain Morgan Spiced and cola while building a ship in a lightbulb? Yes you can. Click on the image below to play the Model Ship video.
Can you drink a Gordon’s Gin and Tonic while making an ice sculpture? Yes you can. Click on the image below to play the Ice Sculptures video.
Can you drink a Smirnoff and Cola while knitting an innovative set of leisurewear? Yes you can. Click on the image below to play the Knitting video.
Can you drink a Gordon’s Gin and Tonic or Smirnoff and Cola while playing the bongos at home? Yes you can. Click on the image below to play the Hamster Wheel video.
Yes You Can Credits
The Yes You Can campaign was developed at Dare, London, by creative director Flo Heiss, art director Jesper Lonnqvist, copywriter Joakim Hutchinson-Kay, agency producer Desiree Bors, planner David Stevens, account director James Fox.
Media was handled by Carat.