DHL Express Speed of Yellow

DHL Express, the international express services provider, is running “International Specialists”, an advertising campaign translated into 25 local languages in 42 key markets worldwide with television, print, outdoor, digital and radio features. Two television commercials, “Grow” and “Runway”, introduce the “Speed of Yellow” concept, showing how key events are made possible by DHL, from creating a concept car in Paris, to receiving a circuit board in space, and putting the finishing touches to a designer dress in New York. The focus is on DHL’s expertise in logistics so it can deliver to its customers on time, every time, anywhere in the world. The TV and radio spots are accompanied by a modern cover of the classic anthem “Ain’t No Mountain High Enough,” which first featured in DHL adverts in 1991, now re-recorded by award winning producer Paul Epworth. This re-mixed version is available to download from iTunes.

DHL Express Speed of Yellow Campaign


Click on the image below to play the Grow video in YouTube (HD)

Click on the image below to play the Runway video in YouTube (HD)

DHL Express Science Print Ad

A scientific breakthrough is made in Hong Kong. The next day it’s aiding research in Tromso.

DHL Express Fashion Print Ad

A dress is stitched in Hong Kong. The next night it’s applauded in Paris.

DHL Express Export Print Ad

A contract is signed in London. By 10.30 am the next day it touches down in Wall Street.

DHL Express ImpexCar Print Ad

A bearing sits in a box in Guangzhou. By the end of the next day it’s in a chassis in Frankfurt.

Credits

The International Specialists campaign was developed at 180 Amsterdam by creative director Stephen Hancock, executive creative director Al Moseley, creative director Galen Graham, art director James Sadler, copywriter Dan Brooks, account directors Nicole Reid and Audrey Lefebvre, planner Mandy Graham, client team director Wolfgang Giehl, and agency producer Eline Bakker

Filming was shot by director Antoine Bardou-Jacquet via Partizan with director of photography Damien Morisot, producer David Stewart, executive producer Joe Togneri.

Post production was done at MPC (The Moving Picture Company). Visual effects were produced by Flame artist Karmen Markov. Editor was Bill Smedley at Work Post.

Sound and music were produced at P&S.

  • Thiago

    What is the song played in the ad where there is a model?
    Couldn’t find it anywhere!
    Thanx.