DHL Express Speed of Yellow
DHL Express, the international express services provider, is running “International Specialists”, an advertising campaign translated into 25 local languages in 42 key markets worldwide with television, print, outdoor, digital and radio features. Two television commercials, “Grow” and “Runway”, introduce the Speed of Yellow concept, showing how key events are made possible by DHL, from creating a concept car in Paris, to receiving a circuit board in space, and putting the finishing touches to a designer dress in New York. The focus is on DHL’s expertise in logistics so it can deliver to its customers on time, every time, anywhere in the world. The TV and radio spots are accompanied by a modern cover of the classic anthem “Ain’t No Mountain High Enough,” which first featured in DHL adverts in 1991, now re-recorded by award winning producer Paul Epworth. This re-mixed version is available to download from iTunes.
A scientific breakthrough is made in Hong Kong. The next day it’s aiding research in Tromso.
A dress is stitched in Hong Kong. The next night it’s applauded in Paris.
A contract is signed in London. By 10.30 am the next day it touches down in Wall Street.
A bearing sits in a box in Guangzhou. By the end of the next day it’s in a chassis in Frankfurt.
Speed of Yellow Credits
The International Specialists campaign was developed at 180 Amsterdam by creative director Stephen Hancock, executive creative director Al Moseley, creative director Galen Graham, art director James Sadler, copywriter Dan Brooks, account directors Nicole Reid and Audrey Lefebvre, planner Mandy Graham, client team director Wolfgang Giehl, and agency producer Eline Bakker
Sound and music were produced at P&S.