Canadian body artist Zombie Boy appears in “Go Beyond the Cover”, a commercial for Dermablend, demonstrating the effectiveness of the brand’s Leg and Body Tattoo Primer and Leg and Body Cover. Filmed on location at the Tuxedo Agency in Montreal, Zombie Boy (a.k.a. Rico Genest) appears first without tattoos. With the help of makeup artists he removes his cosmetic layer to reveal a full upper body set of body art. The campaign is online at gobeyondthecover.com.
Click on the image below to play the Beyond the Cover video in YouTube (HD)
Click on the image below to play the Behind the Scenes video in YouTube (HD)
The Zombie Boy “Beyond the Cover” project was developed at Agence Tuxedo, Montreal.
Music is “There Is Hope” by Zoo Brazil featuring Rasmus Kellerman.
Rico Genest (a.k.a. Zombie Boy) burst on to the scene in 2011 after Lady Gaga’s stylist and Thierry Mugler’s creative director, Nicola Formichetti discovered the tattooed Canadian on Facebook. Formichetti asked him to come to Paris to walk the runway in both the Mugler men’s and women’s shows. The Paris fashion crowd was instantly enamored with Rico and he soon after was featured in Lady Gaga’s “Born This Way” video.
The 26 year old grew up in Montreal and according to his mother waited, out of respect for her and his father, until the age of 16 to get his first tattoo. He then left home at 17 after graduating from high school and before being plucked from obscurity in January, he was living in modest surroundings with his friends working as a doorman and a freak show performer in Circus Side Shows to pay for his next tattoo. At the age of 21 Rico first went to Montreal tattoo artist Frank Lewis who is responsible for inking the majority the designs on his body, which they create together. And Rico is not done yet. He plans to continue adding to his unique body art to include his lower torso.