Dennys, the American restaurant chain, is running “Always Open”, a series of web videos hosted by comedian David Koechner. Koechner (Todd Packer from The Office) sits in a Dennys booth in a series of episodes talking with guests Jason Bateman, Kristen Bell, Will Arnett, Sarah Silverman, Amy Poehler and Will Forte. The campaign is online at Dennys.com, Collegehumor, Facebook and YouTube.
Click on the image below to play the Trailer in YouTube (HD)
Click on the image below to play Episode 1 with Jason Bateman in YouTube (HD)
The Always Open concept was designed to serve as an extension of Denny’s national campaign theme, “America’s diner is always open,” developed by Gotham, New York. Interpublic Group Mediabrands Ensemble helped develop the show and its distribution strategy.
Filming was shot by directors Jason Bateman and Will Arnett at DumbDumb.